Tuesday, October 21, 2008
While generally a private person, Ingvar Kamprad has published a few notable works. He first detailed the IKEA concept of frugality and enthusiasm in a manifesto entitled "A Testament of a Furniture Dealer". Written in 1976, it has since been considered the fundamental ideology of the IKEA furniture retail concept. He also worked with Swedish journalist Bertil Torekull on the book "Leading By Design: The IKEA Story". In the autobiographical account, he further describes his philosophies and the trials and triumphs of the founding of IKEA.